The Two Russells Podcast Ep 43: Sam Cerrone of Cerrone Estates

⚠️ Trigger warning: Suicide

In this episode, The Two Russells are joined by Sam Cerrone of Cerrone Estates one of EXP’s top performers, part of its elite icon group, and a true million-pound agent, having billed over £1m in fees in just five years.

Sam’s journey is far from ordinary. She started out as a hairdresser, then rose through the ranks in estate agency, running the largest Countrywide branch in Selly Oak before being abruptly let go by email on a Sunday night. That setback didn’t stop her, instead, she built a business from the ground up, powered by personality, organisation, and especially Instagram. With 12k followers and 85% of her leads coming from social media, her face is now her brand. She’s so in demand that she sometimes pauses new instructions — with clients waiting until she’s ready to sell their home.

But behind the success is resilience shaped by a turbulent childhood. Growing up in a council house, losing her dad to suicide, helping raise her younger brother, and navigating her mum’s struggles with alcohol. Sam’s story is one of grit, responsibility, and determination well beyond her years. Today, she leads a team of five (all close friends), balances work and family, and proves that authenticity and hard work can break every barrier.

This is an open, honest, and inspiring conversation with one of the most impressive women in UK estate agency.